May 19, 2017 Shak

Influencer Marketing

Boost Your Ecommerce Performance by  Influencer Marketing

Everyone seems to be talking about Influencer Marketing nowadays, but people tend to forget that this type of marketing has a long tradition in the bricks and mortar world.

Nike’s endorsement of Michel Jordan was one of the first examples of Influencer Marketing and paved the way for leading sports stars to leverage their popularity for economic gain.

Today its the Youtubers, Bloggers and Instagrammers, the so called digital content creators who rule the Internet. These Influencers can help you reach your target consumers through their warm, engaged audiences.

The link below is an excellent article on how to find Influencers and useful tips on working with them

Read the full article here

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