Black Friday — and now Cyber Monday — was originally as a way for US retailers to get a foot in the door on the Christmas shopping period. On Black Friday 2015, USA shoppers managed to spend $4.45b online and an additional $3b was spent on Cyber Monday. Today, these shopping events have expanded far beyond the US, making Black Friday just as critical for international retailers. Sales on Black Friday can bring in up to 10% to 15% of all sales made in November and December.
So whereas the UK has no official holiday that is similar to Thanksgiving in the USA, it has nevertheless managed to adopt Black Friday and Cyber Monday as key annual sales events which are now becoming more and more popular with the rise of online and, more recently, mobile purchasing. Black Friday 2015 was the UK’s single biggest online shopping day ever, racking up £1.1b in sales with an astonishing £970M spent on Cyber Monday. Both days produced 30% more sales than the previous year.
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